Chris Campbell
President and CEO

Chris nearly 30 years of strategic marketing consulting, research, and competitive analysis experience.  He is the primary point of contact on all matters related to business development, the overall relationship, strategic growth initiatives, and client satisfaction.  He is responsible for the development of the strategic analysis organization at nxtMOVE.  During client engagements, Chris directs the Group’s analytic team, drawing on both internal and external resources to address clients’ challenges.  During his career, he has worked through the ranks of research, analysis, and management consulting to become one of the strategic marketing consulting community’s most effective coaches and trainers.  Many successful consultants started their careers and supported clients working with Chris at nxtMOVE.  

Chris' industry experience includes growth and strategy development for clients in industrial/manufacturing, tools, building and construction, healthcare technology, insurance, and private equity.  

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Martha Gleason
Engagement Director - Healthcare and Insurance

Martha Gleason is a recognized thought leader in healthcare strategy. She specializes in understanding competitor, customer and market trends, and converting them into results-oriented business strategies.
Martha has extensive experience analyzing healthcare markets. Martha was with Blue Cross Blue Shield of Florida (BCBSF) for 20 years serving in various roles within the Company’s finance, strategic planning and marketing organizations. In her various roles Martha helped BCBSF respond to regulatory changes such as the Affordable Care Act and Medicare Modernization Act. She also supported BCBSF’s provider reimbursement and contracting strategy development initiatives including value-based payment models.

Martha’s extensive knowledge of the healthcare industry includes access to leaders within the healthcare supply chain to include distributors, hospital systems, group purchasing organizations (GPOs), large independent healthcare provider groups, payers, regulators, and industry associations. Martha has led several healthcare projects that included the following markets: remote monitoring devices, enteral pumps, safe patient handling equipment, movable and fixed medical equipment, and telemedicine.

In addition to her subject matter expertise in health care, Martha also possesses a strong background in financial services and pharmaceutical industries, having previously held roles with A.M. Best, Prudential Insurance Company and Ortho-McNeil Pharmaceutical.

Martha served as President and Vice President of the Strategic & Competitive Intelligence Professionals (SCIP) association. SCIP is a 3,000-member, global nonprofit organization providing education and networking opportunities for business professionals working in the rapidly growing field of strategy and competitive intelligence. She also served as Chair of the Competitive Intelligence Foundation Board of Trustees.

She is a public speaker in the areas of Strategy, Market/Competitive Intelligence and Healthcare.


Molly Langridge
Engagement Director - Quantitative Research

Molly Langridge has worked with various Fortune 500 firms and private equity firms for the past 17 years as a senior researcher, project manager, analyst and a quantitative research manager. Prior to this, she worked in consumer and international research at AT&T and managed the market intelligence department at Dun & Bradstreet.      

Molly has a BS from Iowa State University, an MBA from the University of Nebraska and a PhD from The Chicago School. (Her doctorate dissertation addresses Organizational surveys: A qualitative examination of active nonrespondents and reluctant respondents).  Molly also has Burke Institute certifications for quantitative and qualitative research.  Molly offers clients a full array of quantitative and qualitative methodologies, with a particular emphasis on focus groups, in-depth interviews, quick-turnaround telephone surveys and e-survey panel research.