Understanding what is happening now and what could happen in the future with an acquisition or investment prospect’s customer base is a critical piece of a comprehensive due diligence process and effort. In fact, customer and market due diligence is the most overlooked, but maybe the most important, element of acquisition due diligence efforts. With a founding in buy side acquisition search, nxtMOVE has developed an extensive skill and experience base in conducting customer due diligence assessments that emphasizes the protection of the relationship between the candidate and its customers while still gathering insightful information, opinions, and perspectives. Through such engagements, nxtMOVE is able to provide you with a clear understanding and picture of:

• What is motivating the customers in terms of their purchase decisions and behavior?
• What is happening in the customer’s business that could influence the relationship with the candidate?
• How the candidate and its competition is viewed from a strengths and weaknesses perspective?
• What unmet needs, interests, or desires the customer may have?
• How likely the customer is to switch suppliers or service providers, and what would motivate such action?
• What red flags, if any, exist that should be considered prior to closing the deal?