The financial services industry has long been dominated by quantitative market research. However, in recent years, many financial services companies have come to realize that qualitative information, insight, and analysis can be as important, if not more important, than traditional quantitative research in understanding what is happening now and what will happen next. In particular, as many companies in the financial services sector have come to realize, competitive differentiation is increasingly difficult and yet critically important to securing existing and acquiring new customers. The ability to clearly understand what competitors are doing in the marketplace, what new programs and services are being prepared for introduction, how barriers to entry are changing, and what opportunities exist is critical to achieving a successful, sustainable market position.
nxtMOVE helps our clients in the financial services industry understand more fully what is happening in their core business areas, where growth potential and opportunity may be present, what unmet needs are present in the market, and how competitors are responding. The detailed data, opinion, and analysis that nxtMOVE is able to obtain and provide to clients helps them to make more informed decisions and to understand with a greater degree of confidence what is coming next.
A small sampling of engagements that nxtMOVE has completed for clients in the financial services sector is shown below. We are sure that many of these same issues and concerns are present in your organization and would welcome the opportunity to discuss how, working together, you can learn what’s next.