Do you really know your customers? Do you understand what factors (beyond price) affect their purchasing decisions and behavior? Do you know what they think of you and of other potential suppliers and service providers? Do you have an understanding of what is going on in their business and how that might impact you? Do you know the reasons why you lost a particular sale or account? These are all important questions that can help define a successful customer relationship if addressed or, if not, lead to its demise.
nxtMOVE has extensive experience in ascertaining customer likes and dislikes, understanding what motivates them to purchase from or work with one company over another, what unmet needs they have, how likely they are to switch suppliers or service providers, and what changes are occurring in their own business that will affect suppliers and providers’ business. Armed with such insight, our clients are better prepared to proactively seek out ways in which existing customer relationships can be strengthened and new relationships can be built upon a solid foundation, one that is designed with the long-term in mind. nxtMOVE can help you better understand not only your customers but those of your competitors as well.