What opportunity is there to and how do we gain share in our markets are questions that nxtMOVE frequently helps its clients answer. Understanding how markets are segmented, what is happening in terms of share position, what opportunities exist to gain share, and how that can be accomplished are issues that successful companies routinely examine as part of their strategic planning and business development efforts. nxtMOVE has assisted many of its clients in determining who has what share of the market, what opportunities exist to gain (or lose) share, and the means by which such events can occur.